In online marketing a landing page, sometimes known as a "lead capture page" or a "lander", is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link.
Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales leads. By analyzing activity generated by the linked URL, marketers can use click-through rates and Conversion rate to determine the success of an advertisement.
Famous quotes containing the words landing and/or page:
“I foresee the time when the painter will paint that scene, no longer going to Rome for a subject; the poet will sing it; the historian record it; and, with the Landing of the Pilgrims and the Declaration of Independence, it will be the ornament of some future national gallery, when at least the present form of slavery shall be no more here. We shall then be at liberty to weep for Captain Brown. Then, and not till then, we will take our revenge.”
—Henry David Thoreau (1817–1862)
“When you’ve been blind as long as I have, you learn to see through your senses. I can’t explain it exactly, but you get a feeling about people when you meet them. You see a picture of them in your mind. Not just what they look like, but what they really are. You see them much more clearly than you do with your eyes. Maybe that’s why they say looks are deceptive.”
—George Bricker. Jean Yarbrough. Helen Page (Jane Adams)