Lance Brisbane - Business Life

Business Life

In 1927 entrepreneur Reginald Long bought a controlling interest in Westralian Potteries Ltd and recruited Brisbane as general manager in 1929. Despite Brisbane not being a major shareholder, the company’s name was changed to H. L. Brisbane & Co. Ltd. Despite the Great Depression, he expanded the company until it challenged Brisbane’s former employer Wunderlich as market leader. In 1938 Wunderlich merged its Western Australian operation with H. L. Brisbane on condition Brisbane wouldn’t expand his business interstate. H. L. Brisbane & Wunderlich Ltd became the state's largest clay tile producer and enjoyed a virtual monopoly in the industry. Over the next 28 years Brisbane built the firm into a large and diversified manufacturing enterprise: it made stainless steel products, clay sewer-pipes, porcelain, refractory bricks, aluminium fabrication, building cladding and plastics. It sold to Australian Fine China in the 1990s.

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