L.A.M.B. - Promotion and Fashion Shows

Promotion and Fashion Shows

Stefani frequently refers to her clothing line in her music, as one of the brand's promotional strategies. Stefani refers to her clothing line in her songs "Wind It Up," "Harajuku Girls," and "Crash" (which even incorporates the brand's slogan, "I want you all over me like L.A.M.B."). Stefani is often seen wearing her own designs, especially when making public appearances. A thirty-second commercial directed by Sophie Muller was also released to promote the brand's fragrance.

L.A.M.B. has participated in the Spring/Summer 2006, 2007, and 2008 New York Fashion Weeks. Stefani described her first line, which debuted on September 16, 2005, as "a little Sound of Music, some Orange County chola girl, some Rasta, and a bit of The Great Gatsby." The highlights of the show were purple cars bouncing using hydraulics while Stefani's song "Wind It Up" made its debut as the models walked the runway.

For Spring/Summer 2007, Stefani opted for a presentation rather than a catwalk show. The models, all donning identical blond wigs, wore designs Stefani said were inspired by Michelle Pfeiffer's role as Elvira Hancock in the 1983 Scarface. The show included some of Stefani's trademark tracksuits and extensively referenced prints from Guatemala, India, and Japan. On September 5, 2007, L.A.M.B opened New York's Spring/Summer 2008 Mercedes-Benz Fashion Week. The collection "looked like the sixties as seen by someone who grew up in the eighties" and incorporated influences from Stefani's ska roots. Fashion week organizer Fern Mallis said that celebrity designers provided synergy and energy to the fashion industry, which made Stefani's collection a desirable opener.