Labeling (map Design) - Form - Case

Case

Case is another way of emphasizing—whether it be uppercase, lowercase or a combination of the two (or even different size points within the same case). In general, uppercase fonts denote a higher emphasis, but according to Bringhurst (1996), an uppercase initial of a word has the seniority; but the lowercase letters have the control. In other words, the strong boldness of a larger letter draws the audience into its viewpoint. The lowercase letters contain the information needed to convey further. When viewing text on maps, it is still crucial to grain the audience’s attention as a way of informing them of something other than the map(s). As for design, uppercase is much harder to read than mixed-use. In the globe example, mountain ranges should be in uppercase. When showing a larger scale, such as a region of the United States, it is useful to classify different case sizes. States should be in uppercase, with counties in small uppercase, and cities in lowercase.

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