Jersey
The La Vie Claire colors (red, yellow, blue and gray) were based on the artwork of Piet Mondrian, giving them a unique appearance in the peloton during the 80s Tours de France. The La Vie Claire jersey, originally designed by Benetton, went through at least five major revisions between 1984-1988 as the team partnered different sponsors (Radar, Wonder, Toshiba, LOOK (and Red Zinger and Celestial Seasonings when racing on American soil)). The design (sleeves: yellow and grey; chest: pattern of rectangles in different sizes and colors) is considered one of the most memorable jerseys in cycling. In spring 2007, the clothing retailer Urban Outfitters introduced a women's T-shirt design named "Floating Squares" nearly identical to the La Vie Claire jersey with the sponsors' logos removed. From 1987 Toshiba became the main sponsor of the team and from 1988 onwards La Vie Claire was no longer a sponsor. The jersey was redesigned in 1990. The Toshiba team continued until the end of the 1991 season.
Read more about this topic: La Vie Claire
Famous quotes containing the word jersey:
“vanished into nowhere Zen New Jersey leaving a trail of ambiguous
picture postcards of Atlantic City Hall,”
—Allen Ginsberg (b. 1926)
“New Jersey gives us glue.”
—Howard Dietz (1896–1983)
“To motorists bound to or from the Jersey shore, Perth Amboy consists of five traffic lights that sometimes tie up week-end traffic for miles. While cars creep along or come to a prolonged halt, drivers lean out to discuss with each other this red menace to freedom of the road.”
—For the State of New Jersey, U.S. public relief program (1935-1943)