La Croix - Renewal

Renewal

For many years, la Croix appeared in two formats. The first was a small-format periodical aimed at popular readership, the second a large-format newspaper aimed at a more intellectual audience. In 1927, Father Leon Merklen having become editor in chief, la Croix began to address social problems. This was led to the initiative founding Catholic Action and also helped to create a formal link between the Catholic working youth and the French Roman Catholic Church.

During the Second World War La Croix moved its editorial offices first to Bordeaux, then to Limoges. The paper was shut down comparatively late in the occupation, on 21 June 1944. It would not reappear until February 1945. Father Gabel oversaw the relaunch of the paper. Editor in chief from 1949, he introduced new sections, such as sports, cinema, fashion, and theatre. On 1 February 1956, La Croix began to appear for the first time without a crucifix as a part of its header. In March 1968, the newspaper adopted a tabloid format.

In January 1972, the newspaper changed its name to la Croix-l’Événement ("the Cross-the Event"). The choice of the new title was a reflection of the editorship's desire to show that the paper was not just a religious paper, but a regular daily, reflective of modern society. The paper has a very loyal readership, as expressed by the fact that 87% of its sales are by subscription, but its low ad-space and the high cost of distribution still mean the paper run at a deficit, which is covered by the other publications of Bayard Presse such as the magazine Le Pèlerin and a number of children's titles.