KWKW - History

History

The 1330 kHz frequency is one of the oldest radio stations in the United States, licensed as KJKS on March 10, 1922.

For decades, KWKW played various forms of Spanish-language music on AM 1300. In the mid-1990s, KWKW traded dial positions with KAZN (formerly classical KFAC) and moved to 1330. The station started to focus on Mexican regional music (including mariachi and banda) and called itself "La Mexicana."

In 2004, KWKW stopped playing music and began all-sports programming in an alliance with ESPN Deportes Radio, a brand of the ESPN sports empire. The station still airs some non-sports programs on a time brokerage basis on Sunday nights.