Kwaito - Cultural Context and Implications

Cultural Context and Implications

Kwaito is viewed as a cultural product of the societal norms and historical context of the townships of South Africa. It is both affected by Black South African society and influences the popular culture of Johannesburg, Cape Town, and their surrounding suburbs. Kwaito serves a transmitter of popular fashion, language, and attitude. Kwaito has also been adopted by mainstream advertisers and production companies as a means of addressing the masses and selling products. A combination of the popularity of Kwaito music and the search by transnational marketers for a means of addressing Soweto youth (considered to be popular cultures’ trendsetters) has led to the use of Kwaito music as a method for advertising mainstream North American products.

Kwaito acts as a reference point for understanding the social situation and cultural norms of Soweto society. Many songs such as Bantwan by Bob Mabena, "whose lyrics marry consumerism and female objectification" or Isigaga by Prophets of Da City which "expresses the same negative and misogynistic attitudes.". Kwaito also addresses the oppression of black people and the context of colonialism in which they still live. Songs such as Arthur Mafokate’s song ‘Kaffir’ addresses the prevalence of direct racism and Zola’s song Mblwembe (problem child) reflects the prevalence of crime in the townships serve as a means of social dialogue. A third way in which a specific aspect black South African Society is reflected by Kwaito is in the dancehall nature of it’s origins and rhythms. It shows the prevalence of the dancehall in the impoverished townships and flat lands and illustrates the importance of the dancehall as a cultural meeting place. South African Kwaito enthusiast Nhlanhla Sibongile Mafu best articulated the balance between social commentary and recreation when he said, "dancing itself becomes the site for a radical rejection of the traditional struggle lyrics in favour of the liberation of pleasure, while at the same time attempting to use the language of the street to grapple with and articulate the present reality for the man and woman in the streets of the ghetto".

It is said that " ...a repressive society would result in a creative art...it is an ingredient, it acts as a catalyst to a man who is committed." In 1994 apartheid ended in South Africa. Kwaito music in South Africa became a symbol of the new generation of youth; furthermore it was not just music, but it stood for a way of life and associated with it was a way of talk, dance, and dress. Kwaito reflects life for the South African youth in the townships, much in the same manner that American hip hop portrays life in the American ghetto. This type of music seems to be the newly unsilenced voice of the people speaking out freely in their society.

Critics have compared Kwaito to other international subgenres such as Jamaica’s dancehall and the UK’s grime. Dancehall was founded in the 1950s and '60s right when Jamaicans were trying to gain independence from the British. Similarly Kwaito was formed right after the Apartheid was lifted in South Africa, both by young members of the lower class. Additionally both have "taken cues from the trends of new governments that supposedly gave rise to the advancement of personal wealth, and glamorized lifestyles." They also share a number of themes in common including commentary on violence and crime, AIDS awareness, and women’s safety.

The commonalities between dancehall and Kwaito are in fact rooted in a deeper relationship between South Africa and Jamaican music. African Reggae artists like Côte d'Ivoire's Alpha Blondy and South Africa's own Lucky Dube were popular throughout the continent during apartheid, and Alpha helped shed a negative light on the oppressive regime when he compared Apartheid to Nazism Many currently renowned Kwaito musicians grew up listening to Jamaican music, and Stoan, a member of Bongo Maffin, explained in an interview just how necessary an outlet this kind of music was: the representations of black people imported into the country during apartheid were singularly negative ones, and Jamaican music was one of the few imported forms that celebrated blackness and gave ghettoized black youth in South Africa something to embrace and identify with. As he describes it,

"If we had to look at any other example of black people off the continent who have found their essence, it's Jamaicans. For us, for South Africans after the curtain was lifted, after we could see other things besides what was presented to us on television which was blacksploitation movies and stuff like that, buffoons, you know the picture of us. Any other picture of a successful black man was him behaving like a caricature of himself. Jamaicans brought another element to a picture we had of us as an out of body experience. Yeah, so I think you'll find that a lot of people, you know, have been touched by the culture, in South Africa, within 10 years."

Similarities have also been raised among Kwaito and Grime. These genres are based out of the local popularity of dance music, in both the UK and Jamaica Furthermore they are both offshoots of popular electronic genres: kwaito being an offshoot of house music and dub being a derivative of drum n bass as well as garage. Both of these genres are also becoming increasingly popular in the U.S.<