KVBT-LP - History

History

The station went on the air as KLRJ-TV on channel 2 on January 23, 1955, licensed to Henderson and owned by the Donrey Media Group (now Stephens Media LLC) along with the Las Vegas Review-Journal and KORK radio (920 AM, now KBAD; and 97.1 FM, now KXPT). Soon after, the station changed its calls to KORK-TV, matching its radio sisters, and moved its license and studios to Las Vegas. It has always been an NBC affiliate, but shared ABC with KLAS-TV (channel 8) until KSHO-TV (channel 13, now KTNV-TV) signed on in 1956. During the late 1950s, the station was also briefly affiliated with the NTA Film Network.

In 1967, KORK-TV moved to channel 3 to avoid interference with newly signed-on KTVN (channel 2) in Reno. In 1971, a group of local residents led by Las Vegas attorney James E. (Jim) Rogers began an effort to take control of channel 3. Rogers' group gained more support when Donrey began heavily preempting NBC programming in order to sell more local advertising in the late 1970s. NBC was far less tolerant of this than the other networks at the time. The most notable of these preemptions was the 1978 World Series, angering both NBC and several Las Vegas area viewers, some of whom complained to the Federal Communications Commission. Facing pressure from both NBC and the FCC, Donrey was forced to sell the station to the Rogers group's holding company, Valley Broadcasting Company, in 1979. Donrey retained KORK radio, and as a result on October 1, 1979 the station became KVBC, reflecting the new ownership. Since then, the station has more or less cleared the whole NBC lineup.

For a few years, KVBC used a portion of Styx's 1978 hit "Come Sail Away" and Steve Winwood's "While You See A Chance" before going to a commercial break.

In the late 1980s, KVBC's sign-on to sign-off ratings climbed to an all-time high, thanks in part to a strong primetime line-up by NBC, in the late 1980s. News anchors Dave Courvoisier, Gwen Castaldi, and Rikki Cheese, weatherman Mike Bradley, and the sports team of Scott Reynolds and Colin Cowherd, supported by a strong team of reporters that included Scott Andrus, Deborah Brada, Dan Burns, Jamie Garcia, Rick Kirkham, Lonni Leavitt, Dan Monson, Darwin Morgan, Denise Rosch, and Laura Stephenson led News 3 when it surpassed KLAS-TV as the market leader.

Two major "events" aided KVBC's rise to the top. In May 1988 an explosion and fire rocked the Pacific Engineering and Production Company (Pepcon) in Henderson. KVBC was knocked off the air for a few minutes, because its TV tower atop Black Mountain was positioned just above the blast site. Once KVBC was back on the air it was the first local station to continuously broadcast its breaking news coverage. Later that year, CBS produced "48 Hours in Las Vegas," a feature about Las Vegas that portrayed the city as full of gamblers and riddled by crime. In response, KVBC produced a one-hour documentary entitled, "Las Vegas, Beyond 48 Hours," which painted a more realistic picture of "Sin City" and its residents.

KVBC was first to document the Mirage volcano explosion during its initial test in front of an unsuspecting nighttime audience. Overnight coverage, by reporter/anchors Steve Eager and Sarah Hoeveler and photographer Mike Dixon, helped to establish the newscast as #1 in the mornings from its inception in the summer of 1989. Hoeveler and photographer Jeff Lonetree won a regional Emmy award for coverage of breaking news overnight. Businessman Mike Moody later joined the anchor team to report on business news in southern Nevada.

Channel 3 created and hosted a community "EarthFair" in the summer of 1990. The Arts and Environmental Science Expo featured science fair projects, pine tree giveaway, and booths by up to 120 exhibitors. 15,000 people showed up for that first EarthFair at the Sunset Park. The Fair continued annually for several years.

From October 25, 1996 to June 6, 2000, KVBC had its own radio station, KVBC-FM on 105.1 FM dial. One of the shows on the air was called "Nate at Night", and was hosted by KVBC Chief Meteorogist Nathan Tannenbaum.

With the digital transition completed, the station officially added the -DT suffix to its legal call sign on June 23, 2009.

On June 18, 2010 KVBC announced a call letter change to KSNV, reflecting the renaming of Valley Broadcasting Company (by this time the subsidiary of Sunbelt that held the station's license) to Southern Nevada Communications, as well as better reflecting the station's relationship with sister stations KRNV-DT in Reno and KENV-DT in Elko via the "Nevada Information Network". The change to KSNV-DT became official on July 9, 2010.