Reception
Koodo Mobile was ranked “Highest in Customer Satisfaction with Postpaid Wireless Service” in the J. D. Power and Associates 2008 Canadian Wireless Customer Satisfaction Study. The following year, however, Virgin Mobile Canada won the award instead with a lead of 3‰. In 2011, Koodo was awarded J.D Power "Highest in Customer Satisfaction with Wireless Providers" title in the province of Ontario. It ranked second place in the Quebec and Atlantic Canada provinces, but lost to Quebec-only provider Vidéotron by a difference of 12‰.
The success Koodo received in its first year of operation, with its simple plan lineup and lack of carrier-charged system access and 911 fees, prompted competitors Rogers Wireless and Bell Mobility to mimic Koodo's monthly plans via their mobile brands: Fido Solutions for Rogers, and Solo Mobile for Bell. These changes happened on November 4, 2008 for Fido, and three days later on November 7 for Solo. Following Bell's complete acquisition of Virgin Mobile Canada in May 2009, the Virgin brand mimicked several of Koodo's monthly plans in 2010.
Similarly, when Koodo launched its new Canada-wide plans on July 21, 2011, they were once again mimicked by other mobile brands. Virgin initially offered long distance as a $10 add-on on September 7, 2011, but reduced this fee to $5 about a week later on September 16, and removed it altogether on October 4. This only applies for Virgin's talk and text plans.
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