Konami - Marketing

Marketing

Konami is represented by the goroawase number "573". "Five" in Japanese is go, changed to the voiceless form ko; "7" in Japanese is nana shortened to na; "3" in Japanese is mittsu, shortened to mi; "573" = ko-na-mi.

This number appears in many Konami telephone numbers and as a high score in Konami games like Dance Dance Revolution (which also featured songs with a max combo of the number) as an example; in some other games like Castlevania: Dawn of Sorrow, the number is occasionally used as minor self-reference to the company.

Read more about this topic:  Konami