People's Choice
Komar and Melamid's People's Choice series, 1994–1997, consisted of the "most wanted" and "most unwanted" paintings of 11 countries. The artists commissioned polling companies in the 11 countries—including the United States, Russia, China, France, and Kenya—to conduct scientific polls to discover what they want to see in art. The use of polls was meant to mimic the American democratic process. Komar said, "Our interpretation of polls is our collaboration with various people of the world. It is a collaboration with new dictator--Majority." The process was also meant to change the artists role as a leader. Komar and Melamid believe that the broad public is an adequate judge of art, contrary to the historical precedence, much in the same way that the broad public in America is entrusted with electing the President. It is a new type of leader, one that asks questions, instead of a dictator. Melamid said, "Picasso mimicked Stalin, so we try to mimic Clinton."
Komar has said he isn't so concerned that people actually enjoy the work, so long as it provokes thoughts of free will versus predetermination. To tie that concept into their earlier work, Komar said, "In our early work, we arrived at definition of freedom that entailed being free from individual cliches, being free to change intonations and styles. Individuality lost its stability and its uniqueness. Now we are searching for a new freedom. We have been traveling to different countries, engaging in dull negotiations with representatives of polling companies, raising money for further polls, receiving more of less same results, and painting more or less same blue landscapes. Looking for freedom, we found slavery."
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