Knez Mihailova Street - Today

Today

Knez Mihailova is a common meeting point for Belgraders. The street has been named one of the most beautiful pedestrian zones in Eastern Europe and is a constant buzz of people and tourists. Thousands of people stroll along the street every day as it is the shortest path from Terazije to Kalemegdan park and fortress.

The street is home to Serbian Academy of Sciences and Arts (SANU), Instituto Cervantes, Goethe-Institut, Alliance française, as well as many other leading shops and several cafes.

In December 2006, BusinessWeek magazine included the street as one of Europe's notable Christmas shopping sites. One can find international clothing brands such as Mango, Zara and Zara men, Gap (clothing retailer), Nike men and women, Replay, Diesel (brand), Terranova, Sephora, New Look (clothing retailer), Swarovski, Cesare Paciotti, Tally Weijl, Miss Sixty, Bata, Bally, Aldo, Adidas, Vapiano, Monsoon Accessorize and many more shops.

Furthermore, the representative offices of various airlines such as Aeroflot, FlyDubai, Emirates Airline, Qantas, Turkish Airlines and Air France are located in Knez Mihailova.

In terms of real estate value, the property in and around Knez Mihailova Street is among the most expensive in Belgrade. The latest confirmation of this occurred in late November 2007 when the 485m parcel belonging to state owned company Jugoexport was sold for €15 million, which works out to some €32,000 per square meter.