History
AM 730 in Dallas began operations on August 1, 1957, as Top 40 music station KBCS. After a few years of competing with 1190 KLIF and 1480 KBOX for the Top 40 audience with limited success, the station changed calls to KKSN ("Kissin'") in 1959, evolving into an R&B format over the coming months and taking the new calls KRZY ("Crazy") in 1960.
In 1962, KRZY became KPCN with a country format. KPCN did well until 1480 KBOX changed from Top 40 to country at the start of 1967, as daytimer KPCN was unable to compete against 24-hour KBOX. AM 730 took the KKDA calls in January 1969 and initially aired an easy listening format for a little over a year until returning to an R&B format in April 1970. KKDA has aired programming targeted toward the African-American community of Dallas/Fort Worth ever since.
The station was acquired by Service Broadcasting Corporation on December 22, 1976.
KKDA was a daytime-only station until 1990.
In late May 2012, KKDA laid off much of its staff, including Bobby Patterson, Cindy B. and Roger B. Brown and replaced them with an automated service. Months later, the station tweaked its branding to Soul 730 (Soul Seven-Thirty), while keeping its Urban Oldies format. New DJs were then hired, with veteran broadcaster Willis Johnson continuing with his morning show (5AM to 9AM), Lynne Haze running midday drive (9AM-2PM), and Warren Brooks taking the afternoon and early evening hours (2PM-7PM). Automation continued during offpeak hours. KKDA also then finally got its own website, following the slight re-branding and logo overhaul, including live broadcast.
On December 21, 2012, license holder Service Broadcasting Group LLC contracted to sell KKDA to SKR Partners LLC for a reported sale price of $1.9 million. The FCC accepted the application to transfer the broadcast license on December 28, 2012, but as of January 1, 2013 (2013 -01-01), the Commission has taken no further action on the transaction. While the sale is pending, SKR Partners began operating the station with a new Korean language radio format under a local marketing agreement on January 1, 2013.
Read more about this topic: KKDA (AM)
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