King of Prussia Mall - History

History

The mall was originally developed by the Kravco company. The Plaza at King of Prussia, the oldest portion of the complex, opened in 1963 as a modest open-air shopping mall anchored by JCPenney, discount department store E. J. Korvette, and an ACME supermarket. The Plaza prospered and by the late 1970s had become a partially enclosed super-regional mall anchored by department stores JCPenney, Gimbels, and Wanamaker's. The Wanamaker's store opened in 1965 in what had been an amphitheater.

Kravco recognized a demand for more upscale shopping in the northwest Philadelphia market in the late 1970s. The company embarked on a second mall, The Court at King of Prussia, to be constructed across the street from The Plaza. The Court opened in 1981 as a fully enclosed mall anchored by department stores Bamberger's (later in 1986 to become Macy's), Bloomingdale's, and Abraham & Straus (A&S). In addition, Sears was added to The Plaza around this time, and until the early 1990s the Plaza sported such stores as Woolworth's, Herman's World of Sporting Goods, and a Lionel "Kiddie City" toy store.The Woolworth's store was demolished in 1993 and moved into enclosed section which now houses Foot Locker, part of the Woolworth's floor is still visible in a storage room behind the Foot Locker. Before being redesigned, The Plaza also featured two 1980's style video arcades, each named Spaceport, and The RKO Plaza movie theater which, in an era before multiplexes, had only one extra large 7m screen.

By the early 1990s, demand for luxury goods had grown across the nation and many upscale retailers were in a growth mode. Lord & Taylor, Neiman Marcus, and Nordstrom were all looking for new locations in the area, and Kravco didn't want any of them to land at a competing mall. The company's dilemma, though, was that The Court was on a small piece of land and couldn't expand, while The Plaza was too downscale for these stores. Kravco decided to embark on an ambitious campaign to almost completely rebuild The Plaza to make it just as attractive to upscale retailers as The Court and to begin marketing the two malls as a single entity (a pedestrian bridge and walkway connecting the malls was constructed around this time, though there have always been informal passageways from one to the other).

The new Plaza is fully enclosed and has two levels throughout. Lord & Taylor opened its doors in the fall of 1995, while Neiman Marcus and Nordstrom opened theirs in the spring of 1996. Upscale stores at The Plaza are clustered in the southern end of the mall near Lord & Taylor, Neiman Marcus, and Nordstrom, while middle-market stores remain clustered in the northern end of the mall near JCPenney and Sears. The Court now contains a mix of upscale stores and middle-market stores.

The anchor lineup at both malls changed during the 1990s. Stern's, which had replaced Gimbels, left and JCPenney moved in to its old space. John Wanamaker was acquired by May Department Stores, which rebranded all Wanamaker's as Hecht's, their Baltimore-Washington regional nameplate. Abraham & Straus was consolidated with Macy's and Strawbridge & Clothier briefly took its place at The Court. Soon after, May acquired Strawbridge & Clothier, rebranded it as simply Strawbridge's, and merged it with Hecht's Philadelphia operations. The Hecht's (former John Wanamaker) at The Plaza became a Strawbridge's and the Strawbridge's (former Abraham & Straus) at The Court closed. The mall even featured an outlet of the popular New York City toy company FAO Schwarz, complete with a giant teddy bear, before hard financial times forced it to close in 2004.

The growth of large-format specialty retailers in the 1990s led to the early 2000s conversion of the former Strawbridge's store at The Court into The Pavilion at King of Prussia, which might be considered the "third mall" at King of Prussia. The Pavilion connects directly to The Court. Tenants at The Pavilion include The Cheesecake Factory, Old Navy, H&M, Urban Outfitters, DSW Shoes, Five Below, and Morton's The Steakhouse and many more.

In 2006, the Strawbridge's store was reflagged as a second Macy's location. It was closed in 2007 and will be demolished in 2011 to make room for a new two-story retail building.\

The mall served as the home of the Philadelphia Freedoms tennis team of World TeamTennis in 2008 and 2009. Whenever a tennis event was to occur, a temporary tennis stadium was constructed in the parking lot of the Bloomingdale's anchor store. Eventually, the Freedoms left for The Pavilion at Villanova University in 2010.

On Black Friday of 2010 an "all call" of store net sales for the day reported that in total all of the stores in the King of Prussia malls and its outlying stores located within the mall complex had an excess of $1,000,000,000 in sales.

In 2011, Simon increased its ownership of the King of Prussia Mall from 12.4 percent to 96 percent, buying Lend Lease's 50 percent ownership of the mall. Lend Lease had bought its stake in the mall in 1996, with Kravco, Simon, and three family trusts owning the remaining 50 percent at the time.