1970s and 1980s: Dr. Don Rose, Magic 61
From 1973 until 1986, Dr. Don Rose (July 5, 1934–March 30, 2005) was KFRC's morning air radio personality. With earlier experience at WQXI (AM) in Atlanta, Georgia, and WFIL in Philadelphia, he was known for his one-liners and sound effects. One of Rose's characteristic "sound bite" mannerisms around this time period was to state the words "that's right" in a continuous fashion that was intended to sound "crazy", or funny, which also served to represent the overall morning zoo radio format, style and "feel" of his show.
With Dr. Don as anchor, and a supporting cast that included Bobby Ocean, Rick Shaw, Dave Sholin, Harry Nelson, Don Sainte-Johnn, "Marvelous" Mark McKay and John Mack Flanagan, KFRC would be voted "Station of the Year" four times by Billboard Magazine. Rose was considered by many to be the king of radio in the Bay Area during the last decade of AM's musical dominance. KFRC program directors during this period included Michael Spears, Les Garland, Gerry Cagle and Mike Phillips.
The station began broadcasting in AM stereo in the early 1980s. However, with the decline of the Top 40 format by mid-decade, KFRC's programming was changed at 6am on August 11, 1986, to a 1940s big band format, and was known as "Magic 61", while still broadcasting in stereo. The last song to be played before the change was "Lights" by Journey, which had also been used in KFRC's TV advertising.
Read more about this topic: KFRC (defunct)
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—Stephanie Martson (20th century)