KFDX-TV

KFDX-TV Channel 3 went on the air on April 12, 1953 as the third television station to serve the North Texas/Southern Oklahoma region. The station was originally owned by Wichitex Radio and Television under the direction of Darrold Cannan,Sr. and Howard Fry, which also owned KFDX Radio, an AM station with a frequency of 990 that went on the air in 1947. In addition to being a founder and general manager, Fry was best known by children in Texoma for his Uncle Howdy's House Party on both radio and television. In 1955, Wichitex sold the radio station, which continues to operate to this day, to concentrate on the television portion of the business until the firm sold KFDX-TV 3 to Clay Communications of Texas in 1971.

For many years Warren Silver, who originally joined KFDX when it signed on 1953, served as the station's chief weathercaster and announcer, as well as the original host of the station's longtime early morning farm and ranch broadcast, RFD-3. Silver became the station's general manager from 1971 to 1988. After his retirement, Silver continued as a contributor to the station until his death in 2001 with weekly reports on senior citizens' issues during Newscenter 3's 6 p.m. broadcast entitled "The Silver Report".

Another longtime KFDX weathercaster who appeared on Channel 3's newscast from 1954 to 1971 was dubbed "Tom Crane the Weathervane". Crane was later the vice-president of City National Bank in Wichita Falls bank and operated local advertising agency Crane & Company from 1980 until his death July 6, 2009.

KFDX Chief Meteorologist Skip McBride, a retired airman who has worked at KFDX since January 1983, is the area's longest running weathercaster in local television still on the air today. Among station on-air staff still at KFDX, McBride's tenure of more than 35 years has only been surpassed by Joe Brown, who has continually served as anchor of RFD-3 since the early 1960s.

Don Alexander, leader of rock-and-roll band "Alexander & the Greats" and composer of the 1964 hit single "Hot Dang Mustang," came to KFDX in the late 1950s. For several years he hosted an afternoon children's program, Stage Coach Three. As "Pinto Bean," he donned cowboy garb to host afternoon western and horror movies. Alexander later served as anchorman and occasional news director at KFDX from 1963 to 1980.

Nat Fleming, a local country and western band leader, hosted his own afternoon variety program The Nat Fleming Show on Channel 3 from its inception in 1953 until the early 1960s. Fleming was also the longtime owner of a Wichita Falls western wear store, The Cow Lot, which closed its doors in 2006. In his TV ads Fleming was most popular for the tagline "You can tell by looking if it came from the Cow Lot."

The current Channel 3 logo has been in use since the mid-1990s, both with and without the NBC Peacock. Several other Channel 3 logos have been used by KFDX throughout the station's history, most notably a Roman numeral 3 or "III" from 1967 to 1978 which was spelled out with the call sign KFDX capitalized and the letters TV in small lettering ahead of the numerals as "KFDX-tv III." During the Roman numeral era, Channel 3 programs were spelled out according to that logo including TV-III News, RFD-III, Matinee III, TV-III Golden Movies, News III and Newscenter III (became Newscenter 3 with 1978 logo change).