Advertising
The "It's finger lickin' good" slogan originated in the 1950s. A viewer had complained after an advertisement featured someone in the background licking his fingers. Its star, a KFC manager called Ken Harbough, responded: "Well, it's finger lickin' good." The phrase stuck and went on to become one of the best-known catchphrases of the 20th century. The trademark expired in the United States in 2006, and was replaced in that market with "Follow your taste" until 2010. In 2011, the 50 year old "finger lickin' good" slogan was dropped in favor of "So good", to be rolled out worldwide.
Early advertisements for KFC regularly featured Sanders, and the Colonel made several appearances as himself or fictionalised version of himself in various B movies and television programs of the period, such as What's My Line? and I've Got a Secret. Despite his death in 1980, Sanders remains a key symbol of the company in its advertising and branding. Throughout the early 1990s, KFC hired actors to portray the Colonel in its advertisements. However, consumers failed to embrace the look-alike and the tactic was abandoned. From 1998, an animated version of the Colonel, voiced by Randy Quaid, was used for television advertisements. KFC chief concept officer Jeff Moody said of the adverts that they, "provide a fresh way to communicate our relevance for today's consumers".
Read more about this topic: KFC
Famous quotes containing the word advertising:
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)