Kevin Trudeau - Career

Career

After being incarcerated for fraud in the early 1990s, Trudeau joined a multi-level marketing firm, Nutrition for Life. The firm met with success until the Attorney General of Illinois charged that it was running a pyramid scheme. Trudeau and Nutrition for Life settled cases brought by the state of Illinois, and seven other U.S. states, for US$185,000.]: Paragraph-final piles of citations like this are useless in heavily contentious articles. Cite every fact with specific sources or BLP complaint can simply have the material deleted. from August 2011">clarification needed]]]

Next, Trudeau produced and appeared in late-night television infomercial broadcasts throughout North America. They promoted a range of products, including health aids, dietary supplements (such as coral calcium), baldness remedies, addiction treatments, memory-improvement courses, reading-improvement programs, and real estate investment strategies. The U.S. Federal Trade Commission took regulatory action against Trudeau, alleging that his broadcasts contained unsubstantiated claims and misrepresentations. In 1998, he was fined. In 2004, he settled a contempt-of-court action arising out of the same cases by agreeing to a settlement that included both payment of a $2 million fine and a ban on further use of infomercials to promote any product other than publications protected by U.S. Constitution's First Amendment.

Trudeau began writing books and promoting them with infomercials. One was Natural Cures "They" Don't Want You to Know About, published in 2005. The book was criticized for containing no natural cures. Trudeau said he was not able to include them because of threats by the FTC, then released an updated version of the original book.

Next, he published More Natural Cures Revealed: Previously Censored Brand Name Products That Cure Disease (ISBN 0-9755995-4-2). According to Trudeau, the book contains the names of actual brand name products that will cure myriad illnesses. Trudeau's books claim that animals in the wild rarely develop degenerative conditions like cancer or Alzheimer's disease and that many diseases are caused, not by viruses or bacteria, but rather by an imbalance in vital energy. Science writer Christopher Wanjek critiqued and rejected many of these claims in his July 25, 2006, LiveScience.com health column.

Trudeau went on to publish The Weight-Loss Cure "They" Don't Want You to Know About and Debt Cures "They" Don't Want You to Know About. His writing has been commercially successful. In September 2005, Natural Cures was listed in the New York Times as the number-one-selling nonfiction book in the United States for 25 weeks. It has sold more than five million copies.

Trudeau launched a self-titled Internet radio talk show in February 2009. It also airs on several small radio stations consisting of mostly brokered programming.