Keep America Beautiful - Criticism

Criticism

Heather Rogers, creator of the documentary film Gone Tomorrow: The Hidden Life of Garbage and book of the same name, classifies Keep America Beautiful as one of the first greenwashing corporate fronts, alleging that the group was created in response to Vermont's 1953 attempt to outlaw disposable containers. The focus on litter, and indeed construction of the modern concept of litter, is seen as an attempt to divert responsibility from industries that rely on disposable products to the consumer that improperly disposes of them.

Elizabeth Royte author of Garbage Land, describes Keep America Beautiful as a "masterful example of corporate greenwash," writing that in contrast to its anti-litter campaigns, it ignores the potential of recycling legislation and resists changes to packaging.

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