Keep A Breast Foundation - Partnership With Macbeth Athletics'

Partnership With Macbeth Athletics'

Macbeth Athletics was the temporary name for Macbeth Footwear during their 2005 marketing campaign "The Sport of Life." Macbeth Footwear is a company created by Mark Hoppus and Tom DeLonge from the platinum selling punk band Blink 182 and Jon Humphrey, a former concert promoter and vice president of the skateboard company Adio Shoes.

During 2005 the marketing campaign, the Keep A Breast Foundation and Macbeth Athletics united to host an online auction of plaster casts of the female torso painted by top musicians and artists to fund breast cancer education and outreach programs for teens and young adults.

Among the notables whose casts were auctioned included international Burlesque star Dita Von Teese, Catherine D’Lish, Maya Ford of The Donnas, Rosa Blasi of Strong Medicine, Kelly Hu of X2, the wives of No Doubt, pro surfers Lisa Andersen and Layne Beachley, Katy Perry and more. Lending their artistic talents to decorate the casts were the Foo Fighters, DJ Greyboy, Tom DeLonge, members of No Doubt, Alkaline Trio, Taking Back Sunday, New Found Glory, and Switchfoot. The auction was held through eBay during Breast Cancer Awareness Month, October 1–31, 2005. The unique artwork was also showcased at gallery exhibitions in New York City on Oct. 6 and in Los Angeles on Oct. 22.

Despite the prevailing opinion that young women don’t get breast cancer, the reality is that they can and do. One in every 250 women between the ages of 30 and 40 will be diagnosed with breast cancer in the next 10 years (American Cancer Society, 2005). “Knowledge is power in the fight against this disease,” said Keep A Breast co-founder Shaney Jo Darden. “Our mission is to inspire young people to be comfortable with their bodies, aware of how everyday choices affect their health and confident to make decisions that have long term benefits.”.