Slogans
- "Community Supported Television" (c. 1976-198?)
- "Member Supported Television for Southern and Central California" (198?-1997)
- "Rethink TV" (January–December 2011)
- "Where the Story Really Gets Good" (December 2011 – November 2012)
- "Infinitely More" (1997–2010, 2012-present)
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“The art of the critic in a nutshell: to coin slogans without betraying ideas. The slogans of an inadequate criticism peddle ideas to fashion.”
—Walter Benjamin (18921940)