KCBD - History

History

KCBD signed on in 1953 as the second television station in Lubbock, after KDUB-TV (now KLBK-TV). For a short time thereafter, Jim Reese was a broadcaster on KCBD.KCBD was a primary NBC affiliate with a secondary ABC affiliation. KCBD became a sole NBC affiliate in 1969 when KSEL (now KAMC) signed on and took the ABC affiliation. KCBD was also the first station in Lubbock to broadcast in color.

KCBD was founded by a company controlled by Joe Bryant of Caprock Broadcasting Company (owner of 1590 KCBD (AM) in Lubbock, and new shareholders consisting of local business owners. KCBD was spun off in 1971, changing names to KEND (at the then "END" of the dial. It is now known as KDAV Radio.

From 1968 to 1983, KCBD-TV also operated KSWS-TV, Channel 8 in Roswell, New Mexico as a repeater or satellite station. The Roswell station now operates as KOBR-TV, owned by Albuquerque NBC affiliate, KOB-TV.

Caprock Broadcasting was purchased by the Holsum bakery in 1983. Holsum sold KCBD to Cosmos Broadcasting, the broadcasting arm of South Carolina-based insurer The Liberty Corporation, in 2000. Liberty exited the insurance business later that year, bringing the Cosmos stations directly under the Liberty banner. Liberty merged with Raycom Media in 2006.

In May 2002, KCBD became the first station in the Lubbock market to begin broadcasting a digital signal. Later that year, the station became the first to broadcast network programming in true High-Definition. Today, KCBD is one of only three true HD broadcasts in the Lubbock market (including KJTV-TV and KTTZ-TV).

Since 2002, Jeopardy! and Wheel of Fortune have aired on KCBD. Prior to that, they both aired on KLBK, although in late 1999, Wheel moved to KAMC. Live with Regis & Kelly had also aired on KAMC before moving to KCBD in 2004, though that show has returned to KAMC.

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