Marketing
In February 2012, after the official announcement of the project with title, several forged posters were released over the internet citing wrong credits and the film plot. On 19 November 2012 the film's official page was launched on social networking website Facebook. After two days the poster of the male lead concealing his visage was released through the same. In order to guard the facial identities of the debutantes, Mani Ratnam requested their respective parents to not let Thulasi or Gautham Karthik be snapped by anyone. Additionally they had to refrain from public appearances. The actress refused to appear at an interview for the same reason. First countenances of the lead actors were released through special posters on the film's page, Gautham Karthik's look being unveiled on 4 December 2012 and Thulasi on 10 December 2012. The main theatrical trailer was released on 11 January 2013 through Madras Talkies' YouTube channel. The trailer was also attached to the theatre prints of film Alex Pandian that released on the same day. In a frenzy, the trailer crossed 1 million views within a day of its release on YouTube.
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