JVC - Brand Name

Brand Name

See also: His Master's Voice, Nipper, Victor Talking Machine Company, and HMV Group

JVC is generally known within Japan by the Victor brand, preceded by the His Master's Voice (HMV) logo featuring the dog Nipper. Because of a conflict in trademarks between HMV and Victor, HMV is not allowed to use Nipper in Japan. At one time, the company used the Nivico name (for "Nippon Victor Company") overseas. Therefore, the Victor and JVC-Victor web sites look quite different. Conversely, the HMV store chain exists in Japan (though no longer owned by HMV Group), but it cannot use the His Master's Voice motto or logo; its logo is a stylized image of a gramophone only. In 2012, the JVC name was adopted in Japan for a worldwide brand identity.

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