Julie is the title of a British public information film (PIF) about the importance of wearing a seatbelt in the rear of a car. It ran on national television from 1998 to 2003, and was so successful it was also shown in France, Germany and Australia as well as being remade by Royal Dutch Shell for broadcast in Libya.
The 60-second PIF shows a middle-aged woman, Julie, driving her son and daughter to school in a red Vauxhall Cavalier MK3. She and her daughter are wearing their seatbelts, but the young son is not. A voiceover announces "Like most victims, Julie knew her killer." On the screen, we see Julie is so concerned with trying to avoid a van which appears to be following her that she's not concentrating on the road ahead. She crashes into a parked car (Vauxhall Astra MK2) by the side of the road. Her son, who is sitting directly behind her, is thrown forward, killing her instantly as her skull is smashed in by his weight. The film ends as we see her lifeless body slumped across the wheel and hear the horrified screams of her daughter in the front passenger seat.
It originally carried the slogan "Belt up in the back. For everyone's sake." and later "Think! Always wear a seatbelt."
Since 5 November 2007, Think! have begun airing the PIF in a shorter, 30-second advert. It was chosen over the "Backwards" campaign due to the fact it carried a more meaningful message for rear-seat passengers to wear their seatbelts.
Famous quotes containing the words julie and/or information:
“The Washington press corps thinks that Julie Nixon Eisenhower is the only member of the Nixon Administration who has any credibility—and, as one journalist put it, this is not to say that anyone believes what she is saying but simply that people believe she believes what she is saying ... it is almost as if she is the only woman in America over the age of twenty who still thinks her father is exactly what she thought he was when she was six.”
—Nora Ephron (b. 1941)
“The family circle has widened. The worldpool of information fathered by the electric media—movies, Telstar, flight—far surpasses any possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world’s a sage.”
—Marshall McLuhan (1911–1980)