Adult and Career
Price entered the insurance field as an insurance salesman solicitor from 1905 to 1909 in Norfolk, Virginia for the Greensboro Life Insurance Company of North Carolina. He became their secretary and later agency manager of that company from 1909 until 1912. In 1912 it merged with the Security Life & Annuity Company of Greensboro and became the Jefferson Standard Life Insurance Company of Raleigh, North Carolina, named for Thomas Jefferson. Price was their vice president as well as their agency manager of the new organization which moved to Greensboro, North Carolina.
In 1912 it absorbed Security Life and Annuity Company and Greensboro Life Insurance Company. Under Price's leadership its sales increased to almost $10 million by 1919, when he was then promoted, succeeding George A. Grimsley as its president. The Board of Directors remarked The record is a success unparalleled in the history of southern life insurance companies and one beyond our most sanguine expectations. Price continued in that position until 1946 and thereafter was chairman of the board of directors until his death.
In 1923 Jefferson Standard Life Insurance built a 17 story skyscraper. This building was the tallest building in North Carolina for several years. After the company moved into its new headquarters under the direction of Julian Price and his "top-notch skills" in salesmenship it increased its sales to $300 million before the Great Depression. Price became one of the most respected Chief Executive Officers in the United States during the 1930s and '40s. His company was a national leader in the insurance industry.
In 1987 Pilot Life Insurance Company no longer existed when Jefferson Standard Life Insurance, who had the controlling interest in it under the directorship of Price since 1930, merged that company into themselves. The newly formed Fortune 500 Jefferson-Pilot Life Insurance Company was then one of the nation's largest shareholder-owned life insurance companies. In 2006 it was bought out by Lincoln National Corporation.
In 1919 Price bought the Greensboro Daily Record newspaper.
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