Television Commercial
The gum achieved brief notoriety in the early 2000s when one of their commercials was censored by the FCC. The ad is a parody of a daytime children's show in which an overly cheerful host suddenly attacks her co-star, who is wearing a whale costume, for taking a stick of Juicy Fruit gum from her pocket while the two are singing a song about, ironically, sharing. A fight breaks out backstage and the commercial goes to a test pattern (implying the "network" had censored this unplanned incident), only to return to show the host physically assaulting the whale while the song continues in the background. The ad was criticized for airing during time slots when the sort of child-oriented shows it parodied were playing, and ostensibly legitimizing violence to young children. The ad was not removed from the air, but its play was limited to late-night television. The ad was eventually removed altogether.
In 2008, Wrigley's released a new Juicy Fruit commercial featuring Julianne Hough singing the original Juicy fruit song with the new slim pack.
Read more about this topic: Juicy Fruit
Famous quotes containing the words television and/or commercial:
“The television screen, so unlike the movie screen, sharply reduced human beings, revealed them as small, trivial, flat, in two banal dimensions, drained of color. Wasn’t there something reassuring about it!—that human beings were in fact merely images of a kind registered in one another’s eyes and brains, phenomena composed of microscopic flickering dots like atoms. They were atoms—nothing more. A quick switch of the dial and they disappeared and who could lament the loss?”
—Joyce Carol Oates (b. 1938)
“The commercial class has always mistrusted verbal brilliancy and wit, deeming such qualities, perhaps with some justice, frivolous and unprofitable.”
—Dorothy Nevill (1826–1913)