Jos. Louis is a plastic-wrapped confection consisting of two red velvet cake rounds with a cream filling within a milk chocolate shell. It resembles a chocolate version of the May West dessert.
The spelling being French in origin, the name of the cake is pronounced similarly to Joe Louie. The pastry's name, then, is pronounced similarly to that of the famous boxer Joe Louis, and so it is easy for one to surmise that it was named after him, as a tribute and/or for the name's marketing value. However, the Vachon website at http://www.vachon.com/en/history/#1930 says the Jos. Louis was created in 1932, and named after two of the Vachon sons, Joseph and Louis.
Read more about Jos. Louis: Variations
Famous quotes containing the words jos and/or louis:
“A girl? Hey, that’s better in a way. A boy needs more from a father.”
—Margaret Forster, British screenwriter, Peter Nichols, and Silvio Narizzano. Jos (Alan Bates)
“This be the verse you grave for me:
Here he lies where he longed to be;
Home is the sailor, home from the sea,
And the hunter home from the hill.”
—Robert Louis Stevenson (1850–1894)