Diageo
Jon left Nestle to join Guinness Brewing Ltd in December 1997 as European Marketing and Business Development Director responsible for the company's portfolio of brands across Continental Europe. Guinness and IDV merged to create a new company, Diageo, a premium drinks company that is the world's largest producer of spirits, where Jon Potter went on to hold various Senior Leadership roles within this newly merged company.
Between October 2000 and 2004, he was the Global Brand Director for the Guinness brand before moving onto become first Commercial Director for Diageo Africa in July 2004 and then General Manager Venture Africa and Sales Development between July 2005 and July 2007. In August 2007, Potter moved to the USA initially to become the President, Global Vodka and Rum portfolio and then, in August 2008 CMO for Diageo North America.
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