Johnston (typeface) - History

History

The typeface was commissioned in 1913 by Frank Pick, Commercial Manager of the Underground Electric Railways Company of London (also known as 'The Underground Group'), as part of his plan to strengthen the company's corporate identity, and introduced in 1916. Pick specified to Johnston that he wanted a typeface that would ensure that the Underground Group's posters would not be mistaken for advertisements; it should have "the bold simplicity of the authentic lettering of the finest periods" and belong "unmistakably to the twentieth century". In 1933, The Underground Group was absorbed by the London Passenger Transport Board and the typeface was adopted as part of the London Transport brand.

The font family was originally called Underground. It became known as Johnston's Railway Type, and later simply Johnston. It comes with two weights, heavy and ordinary. Heavy does not contain lower-case letters.

Read more about this topic:  Johnston (typeface)

Famous quotes containing the word history:

    We said that the history of mankind depicts man; in the same way one can maintain that the history of science is science itself.
    Johann Wolfgang Von Goethe (1749–1832)

    It may be well to remember that the highest level of moral aspiration recorded in history was reached by a few ancient Jews—Micah, Isaiah, and the rest—who took no count whatever of what might not happen to them after death. It is not obvious to me why the same point should not by and by be reached by the Gentiles.
    Thomas Henry Huxley (1825–95)

    I think that Richard Nixon will go down in history as a true folk hero, who struck a vital blow to the whole diseased concept of the revered image and gave the American virtue of irreverence and skepticism back to the people.
    William Burroughs (b. 1914)