John West Foods - Traceability

Traceability

John West is the only UK and Ireland canned seafood manufacturer to wholly own a fleet of vessels which ensures it has visibility of its entire fishing supply chain. In October 2011, the company made its supply chain fully transparent for its consumers by launching the UK’s first ‘Can Tracker’. The application enables John West consumers to track the exact source of the fish in their can including the ocean and even the boat that made the catch.