Campaigning For Nixon and Goldwater
In 1960, Grenier arranged a successful rally in Birmingham on behalf of GOP presidential nominee, then Vice President Richard M. Nixon. In the general election, however, Alabama split its electoral votes between Democratic U.S. Senator John F. Kennedy and an unpledged segregationist slate that supported Democratic U.S. Senator Harry F. Byrd, Sr., of Virginia. In 1961, Grenier was named chairman of the Young Republicans of Alabama and thereafter was promoted to state party chairman.
Employing the Southern Strategy in 1964, Grenier worked to secure the presidential nomination for then Senator Barry M. Goldwater of Arizona, who upset the party's "Eastern Establishment", which had dominated the selection process for decades. Grenier secured the support of 271 of the 279 southern delegates to support Goldwater at the national party conclave held in San Francisco. One of the dissenters was Winthrop Rockefeller, future governor of Arkansas, who was committed to his brother, then Governor Nelson A. Rockefeller of New York. Depicted as "bright, tough-minded, and a superb organizer", Grenier then became the executive director of the Republican National Committee, second to then party chairman Dean Burch, also of Arizona. That appointment ended in 1965, when incoming chairman Ray C. Bliss of Ohio assembled a new team at the RNC.
In Alabama, state chairman Grenier recruited a slate of candidates for the United States House of Representatives to challenge Democrats who in the past had usually been unopposed in the general election. Five of those candidates were elected. Two of the captured seats—in Mobile and Montgomery -- have remained in Republican hands since the 1964 election. A third district, based about Birmingham, was Republican held until 1983. Two other districts reverted to the Democrats in the 1966 mid-term elections but were reclaimed by Republicans in the 21st century.
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