Marketing
For Company history, see Deere & Company.The slogan "Nothing Runs Like a Deere", still used today by Deere & Co., started with the John Deere snowmobile line in 1972. From 1978 to 1980, JD used the slogan "Big John - Little John." In 1980, another new slogan was introduced: "Ride the new breed of Deere".
In 1980, John Deere was the official supplier of snowmobiles for the Winter Olympic Games in Lake Placid, New York.
Read more about this topic: John Deere Snowmobiles