John B. Watson
John Broadus Watson (January 9, 1878 – September 25, 1958) was an American psychologist who established the psychological school of behaviorism. Watson promoted a change in psychology through his address, Psychology as the Behaviorist Views it, which was given at Columbia University in 1913. Through his behaviorist approach, Watson conducted research on animal behavior, child rearing, and advertising. In addition, he conducted the controversial "Little Albert" experiment.
Read more about John B. Watson: Early Life, Dissertation On Animal Behavior, Affair and Marriage With Rosalie Rayner, Behaviorism, "Twelve Infants" Quotation, Psychological Care of Infant and Child and Criticism of It, "Little Albert" Experiment (1920), Advertising, Later Life
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“Already we Viewers, when not viewing, have begun to whisper to one another that the more we elaborate our means of communication, the less we communicate.”
—J.B. (John Boynton)
“There is nothing more agreeable in life than to make peace with the Establishmentand nothing more corrupting.”
—A.J.P. (Alan John Percivale)
“Miss Watson she took me in the closet and prayed, but nothing come of it. She told me to pray every day, and whatever I asked for I would get it. But it warnt so. I tried it. Once I got a fish-line, but no hooks. It warnt any good to me without hooks.”
—Mark Twain [Samuel Langhorne Clemens] (18351910)