Joe Cheng - Acting Career

Acting Career

Cheng began his career in the entertainment industry with Catwalk Modelling Agency. He reportedly achieved success as a model within one year of signing on and is currently still under the management of the company. Cheng is based in Taiwan and also counts China, Hong Kong and Japan as his main target markets.

As a model, Cheng was featured in several music videos, including one of Heavenly King Jacky Cheung's. In 2003, he took on the role of the second male lead in The Rose, a Taiwanese drama serial which also starred Taiwanese girl band S.H.E. and renowned actress Cecilia Yip. It was this role that kick-started his acting career. Following his rising popularity and the success of his first acting role, Cheng was asked to make a guest appearance as Lucifer in Taiwanese boyband Energy’s first-ever idol drama, Dance with Michael, in the same year. Cheng starred as the main lead in two dramas, Nine-ball and Magic Ring in 2004. Although these two serials achieved lukewarm success, Cheng took the role of the main lead in It Started with a Kiss in the following year. This serial achieved high ratings in Taiwan and was popular with audiences throughout Asia. Cheng’s popularity rose tremendously as a result. It Started with a Kiss was also Cheng’s first collaboration with actress Ariel Lin. The two, who are often touted as one of Taiwan’s most compatible on-screen couples, paired up again in the 2007 sequel to It Started with a Kiss, They Kiss Again; as well as Love or Bread (2008) which is unrelated to the Kiss series. Cheng has starred in numerous drama serials produced in Taiwan,China and Japan, but remains most well known for his roles in The Rose and the Kiss series.

As a model, Cheng has modelled for several big-name brands including Puma AG (2003–2005) and adidas (2006–present). He has starred in numerous runway shows for brands such as Marc Jacob’s (2003), Timberland, Levi’s and Christian Dior (2007) He often also appears at flagship store openings including Hugo Boss (2009). Cheng also endorses several food, jewellery and clothing brands; the most recent being Chinese green tea brand Kang Shifu (for which Cheng starred and recorded a song with Mike He and Taiwanese actress Joe Chen) as well as casual wear brand N+a (with Taiwanese singer-actress Cyndi Wang). He also worked as a spokesperson for Shiatzy Chen.

Excluding drama serial memorabilia, Cheng has released three pictorial books in addition to four calendars and one mini pictorial in conjunction with the release of his EP in 2009. He has also authored two books and co-authored another on his hometown Taichung. He was also featured in a 2006 book on Catwalk Modelling Agency.

Cheng has won multiple awards as a model and as a performing artiste. The most notable include one at the Asia Model Festival Awards 2009, in which he won the Asia Special Award.

Cheng, together with Sylvia Chang and Mike He, was appointed as an ambassador for World Vision in December 2009.