Independent Work and The Rainbow Room
Baum left Restaurant Associates to consult on his own, often working with Arthur Emil. His projects included developing the 22 restaurants in the World Trade Center, including Windows on the World at the top of the North Tower. His other projects included development of restaurants in the National Gallery of Art in Washington, DC, the Hallmark Cards Crown Center in Kansas City, and Place Bonaventure in Montréal. In 1986, he opened his own restaurant in New York City called Aurora. It remained open for five years.
In 1987, after a two year $25 million renovation backed by David Rockefeller, Baum reopened the Rainbow Room in New York's Rockefeller Center. Baum also redesigned Windows on the World in 1996, a destination restaurant on the 107th Floor of the World Trade Center. During Baum's tenure, Windows on the World became the highest grossing restaurant in the world until its destruction on September 11, 2001.
Baum died on October 5, 1998, at the age of 78 due to prostate cancer.
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