Joe Baum - Independent Work and The Rainbow Room

Independent Work and The Rainbow Room

Baum left Restaurant Associates to consult on his own, often working with Arthur Emil. His projects included developing the 22 restaurants in the World Trade Center, including Windows on the World at the top of the North Tower. His other projects included development of restaurants in the National Gallery of Art in Washington, DC, the Hallmark Cards Crown Center in Kansas City, and Place Bonaventure in Montréal. In 1986, he opened his own restaurant in New York City called Aurora. It remained open for five years.

In 1987, after a two year $25 million renovation backed by David Rockefeller, Baum reopened the Rainbow Room in New York's Rockefeller Center. Baum also redesigned Windows on the World in 1996, a destination restaurant on the 107th Floor of the World Trade Center. During Baum's tenure, Windows on the World became the highest grossing restaurant in the world until its destruction on September 11, 2001.

Baum died on October 5, 1998, at the age of 78 due to prostate cancer.

Read more about this topic:  Joe Baum

Famous quotes containing the words independent, work, rainbow and/or room:

    “Most works of art are effectively treated as commodities and most artists, even when they justly claim quite other intentions, are effectively treated as a category of independent craftsmen or skilled workers producing a certain kind of marginal commodity.”
    —Raymond Williams (1921–1988)

    “Our life of poverty is as necessary as the work itself. Only in heaven will we see how much we owe to the poor for helping us to love God better because of them.”
    —Mother Teresa (b. 1910)

    “and Venus among the fishes skips and is a she-dolphin
    she is the gay, delighted porpoise sporting with love and the sea
    she is the female tunny-fish, round and happy among the males
    and dense with happy blood, dark rainbow bliss in the sea.”
    —D.H. (David Herbert)

    “He’s in the other room getting stiffer than the bodies he demonstrates.”
    —Philip MacDonald, and Robert Wise. Landlord, The Body Snatcher, directing Gray to the drunken Dr. MacFarland (1945)