Advertising
In 1958, the brand rollout in the US involved a heavily publicized house-to-house distribution of free sample jars from special trucks emblazoned with the then Jif mascot, the “Jifaroo”, a blue kangaroo.
An early slogan was “Jif is never dry; a touch of honey tells you why.” Early advertising also emphasized the beveled edge of the jar base, meant to make it easier to get the last bit of Jif out of the corner.
For many decades, TV commercials for the product have ended with the tagline, "Choosy mothers choose Jif" and, in the 1990s, "Choosy moms choose Jif." During the 2000s, the tagline was again updated, now being said as "choosy moms and dads choose Jif."
A recent ad features an example of a divide and choose scenario.
From 1998 to 2000, there was also a musical jingle that accompanied many Jif ads, which used the lyrics, "Moms like you choose Jif, choose Jif!"
Read more about this topic: Jif (peanut Butter)
Famous quotes containing the word advertising:
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)
“Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.”
—Alice Foote MacDougall (1867–1945)