History
Jarritos broke with Mexican soft drink standards by offering a larger 400 ml bottle with a coffee-flavored drink. Shortly after launching the first Jarritos in Mexico City, Francisco Hill developed a process to remove tamarind juice extract to create the first tamarind-flavored soft drink in Mexico: Jarritos Tamarindo. Hill quickly followed with Mandarin, Lemon, and Fruit Punch flavors gaining greater market share and becoming the national soft drink of Mexico. In 10 years, Jarritos became available in 80 percent of Mexico.
In 1989, the first importation of Jarritos to retail stores in the U.S. began. By 1997, Jarritos became the most popular soft drink in the U.S. among Latino consumers. The 2009 edition of the book Mexico Greatest Brands confirms that each minute 6000 bottles of Jarritos are introduced to the United States.
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