Jamelia - Other Projects

Other Projects

In spring 2004, Jamelia was signed by the prestigious agency, ICM. Just a week later she was signed as the face and legs of Pretty Polly in a high profile advertising campaign and shortly afterwards was featured in a poster campaign for Reebok. Since pursuing work in modelling, Jamelia has also endorsed Listerine Softmint Sensation, Jaguar Cars and BMW, was the brand ambassador for the maternity wear line Seraphine, has appeared in print advertising for Oxfam and on the front cover of magazines such as Cosmopolitan, Company, Elle and Harpers & Queen. On 9 November 2006, Jamelia joined Feeder on stage for the encore of Feeder's WAR Child gig at 'The Coronet' in London. They performed a cover of R.E.M.'s "Everybody Hurts" as well as "Beware Of The Dog".

In January 2007, Jamelia launched a new fragrance as part of a campaign to increase awareness of HIV and AIDS. Proceeds from the sale of every bottle of The Body Shop's Rougeberry will be donated to MTV's Staying Alive Foundation. Jamelia appeared on the 4 March 2007 episode of Top Gear, where Richard Hammond drove her to Earl's Court Exhibition Centre for a Brit Awards show in his homemade stretch limousine. On 27 May 2007, it was announced that Jamelia had signed a £100,000 contract to launch a new range of products for Boots. On 31 July 2007, it was announced that Jamelia, along with Erin O'Connor and Helena Christensen, had teamed up with hairdressing/hair product company Toni & Guy to promote Model.Me – a hair product created for women with ethnic hair. Jamelia said, "I think it's about time that there was a haircare range specifically designed for ethnic hair available on every high street."

On 18 September 2007, Jamelia co-hosted the MOBO Awards in 2007 with Shaggy and on 20 September she was on the catwalk in Naomi Campbell's Fashion for Relief event at the Natural History Museum in London. Jamelia appeared on ITV's Saturday Night Divas to mark the end of Breast Cancer Awareness Month. She shared the stage with Jennifer Lopez, Girls Aloud, Celine Dion and Alicia Keys, amongst others and performed a cover version of Outkast's hit single Hey Ya. On 1 December 2007, Jamelia was invited to perform on stage for Nelson Mandela's World Aids Day concert. She performed the hit singles "Something About You", "See It In A Boy's Eyes" and "Superstar". On 19 December 2007, Jamelia played Cinderella in Channel 4's The Paul O'Grady Show's Christmas Pantomime.

In late January 2008, it was announced that Jamelia had signed a book publishing deal with Orion. Her autobiography, Stronger has yet to be published. In February 2008, Jamelia announced in a podcast on her personal website that she had "completed her first official acting role". It was also mentioned that she had landed a TV presenting job. In July 2008 she appeared in a documentary about the international Hair extensions trade Jamelia: Whose Hair is it Anyway? for BBC Three travelling to India and Russia with Tatiana Karelina and guest presented a week of episodes of Big Brother's Big Mouth for E4. On 7 September 2008, she guest presented an episode of Something for the Weekend with Tim Lovejoy. A more recent project is The Really Good School Dinner. Jamelia is supporting the initiative which will see children and young people in England pledging to have a school meal and make a donation to provide some of the world’s poorest children with a nutritious meal.

Jamelia starred in an episode of Gordon Ramsay's The F Word, where she and Gordon took part in a cook off competition. She was a guest judge for BBC's Let's Dance for Comic Relief, and she has appeared on the Disney channel show Under Cover Coach, in which she coached a girl called Amy in singing. Jamelia presents the The National Lottery some Wednesday evenings, which she has been doing since April 2008. Jamelia featured in a Channel 4 documentary series, produced by Nutopia (Production Company), in 2010, called The House That Made Me, which took her back to her childhood home, and reintroduced her to the people she had known in her youth.

Jamelia has walked the catwalk every year since 2007 for her UK model counterpart, Naomi Campbell, and her Fashion for Relief show. Jamelia is also active in working with ActionAid, Princes Trust and the Food Aid branch of the UN, the World Food programme which has seen her visit Kenya, Uganda and India. In 2008, Jamelia earned the role of appearing alongside Helena Christensen and Erin O'Conor, fronting her own ethnic haircare range 'Model Me', in conjunction with 'Toni and Guy', and was stocked nationwide in Boots stores. 2009 saw Jamelia take on various TV roles including authoring her own documentary for BBC Three on ethical hair extensions, which saw her travel to Russia and India. Plus she was one of the judges on BBC Three's Move Like Michael Jackson. Jamelia has met Nelson Mandela and performed for him for both his 46664 concert in Johannesburg and his 90th birthday celebrations in Hyde Park.

In 2012, she took part in the Preston Passion to mark Preston's 2012 Guild. The Preston Passion was a retelling of the Easter story and involved singing, dancing and three dramas, where she sung a cover version of "You Got the Love".

She has been a frequent guest on the satirical music panel show Never Mind the Buzzcocks and was a celebrity contestant on Vernon Kay's Gameshow Marathon.

In 2012, Jamelia joined The Voice of Ireland as a coach.