Jaime King - Modeling Career

Modeling Career

She was discovered in November 1993, at age fourteen, while attending Nancy Bounds' Studios. After being spotted at her graduation fashion show by model agent Michael Flutie, King was invited to New York City to begin modeling professionally. She joined Company Management, which already represented Jaime Rishar, a more established model. To avoid confusion, King opted to use her childhood nickname, James, for the duration of her modeling career and later, at the beginning of her film career. In March 1994 she traveled to New York for test pictures and received enthusiastic responses, however, she did not return to New York until July 1994, after gaining a successful advertisement for Abercrombie & Fitch. Much of fall and spring 1994 were spent commuting between Omaha and New York.

King had a successful early career as a fashion model, and by age fifteen she had been featured in the fashion magazines Vogue, Mademoiselle, Allure, and Seventeen. At sixteen, King had graced the pages of Glamour and Harper's Bazaar. She was featured in the cover story of the New York Times Magazine published on February 4, 1996 and had walked the runway for Chanel and Christian Dior. In 1998, she began co-hosting MTV's fashion series, House of Style, with fellow model turned actress Rebecca Romijn. Despite her success, King noted that she "remember the times where I was so alone" and thought she was "never gonna be able to be a kid."

In 2004, King, along with Halle Berry, Julianne Moore, and Eva Mendes was chosen as a spokesmodel for a high profile ad campaign for Revlon. The advertisements were featured in print, television, theatrical, outdoor and Internet venues, banking on their spokeswomen's "collective star power" to sell the cosmetics products. In 2006, King was chosen by Rocawear CEO Jay-Z to become the new face of the line; her advertisements were featured for the winter 2006 season.