Jacques Ellul - On Media, Propaganda, and Information

On Media, Propaganda, and Information

Ellul discusses these topics in detail in his landmark work, Propaganda: The Formation of Men's Attitudes. He viewed the power of the media as another example of technology exerting control over human destiny. As a mechanism of change, the media are almost invariably manipulated by special interests, whether of the market or the state.

Also within Propaganda Ellul claims that "it is a fact that excessive data do not enlighten the reader or the listener; they drown him. He cannot remember them all, or coordinate them, or understand them; if he does not want to risk losing his mind, he will merely draw a general picture from them. And the more facts supplied, the more simplistic the image". In addition, people become "caught in a web of facts they have been given. They cannot even form a choice or a judgment in other areas or on other subjects. Thus the mechanisms of modern information induce a sort of hypnosis in the individual, who cannot get out of the field that has been laid out for him by the information". "It is not true that he can choose freely with regard to what is presented to him as the truth. And because rational propaganda thus creates an irrational situation, it remains, above all, propaganda—that is, an inner control over the individual by a social force, which means that it deprives him of himself".

Ellul agreed with Jules Monnerot who stated that "All individual passion leads to the suppression of all critical judgment with regard to the object of that passion".

The individual who burns with desire for action but does not know what to do is a common type in our society. He wants to act for the sake of justice, peace, progress, but does not know how. If propaganda can show him this 'how' then it has won the game; action will surely follow".

In response to an invitation from Protestant associations, Ellul visited Germany two times (1934 and 1935). On the second visit he attended a Nazi meeting out of curiosity which influenced his later work on propaganda and its ability to unify a group.

To throw this wager or secular faith into the boldest possible relief, Ellul places it in dialectical contrast with Biblical faith. As a dialectical contrast to "La Technique," for instance, Ellul writes Sans feu ni lieu (published in 1975, although written much earlier.)

Read more about this topic:  Jacques Ellul

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