History
IvyWise was founded by in 1998 Dr. Katherine L. Cohen. She started the business in her apartment with five thousand dollars.
As early as 2000, the company was working with younger students as part of its IvyWise Kids division, though it is unclear when the division was officially launched.
In early 2002, Dr. Katherine Cohen published a book, "The Truth About Getting In" that guides readers through the college admissions process according to the IvyWise methodology that Dr. Cohen developed. Dr. Katherine Cohen published a second book entitled "Rock Hard Apps: How to Write a Killer College Application" in 2003.
In 2004, the parents of Kaavya Viswanathan reportedly engaged IvyWise for its assistance in college counseling services. Kaavya Viswanathan applied to and was accepted at Harvard University. Viswanathan's novel, projected to be a bestseller by its publisher, described an academically oriented Indian American girl's efforts to become more "well-rounded" in hopes of boosting her chances of admission to Harvard. Cohen put her in touch with the William Morris Agency which secured a book and movie deal. The novel was published in 2006. It was later revealed that many of the book's passages had been directly plagiarized from other fiction sources. The furor over this incident inadvertently raised IvyWise's profile and increased the controversy with hiring high-priced consultants, although Cohen never associated herself with Viswanathan's plagiarism.
In 2007, Dr. Cohen launched ApplyWise (see below).
Read more about this topic: Ivy Wise
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