ApplyWise
In 2007, Dr. Cohen launched another line of business to address growing concerns of an unequal playing field in college admissions. The result was an online college application guidance program called ApplyWise. The program utilizes the IvyWise methodology developed by Dr. Cohen, and has sessions that take students through the steps of applying to college. ApplyWise is now part of Kaplan's "College Prep Advantage" for premium subscribers.
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