ITV2 - Idents - 2008 To Present

2008 To Present

Name Description Air dates
Buildings The ident starts in a city full of tall buildings which suddenly erupt with strobes of light. We then move to the countryside with a view of the full city and the light strobes blasting out. The logo becomes part of the scene as it moves behind the tree. August 2008–present
Pool The camera moves over an extremely clean swimming pool just after someone dives in. Then patterns start to appear on the tiles on the base of the pool including swimmers. August 2008–present
Dancing Several people start dancing on screen each wearing very different types of footwear. Some dancers appear to dance on one floor while others appear to be dancing on an invisible wall behind. The logo becomes part of the scene as some dancers come in front of the logo. August 2008–present
City An ordinary looking city street soon becomes full of life and colour when neon signs begin to light up. Many of the signs contain names of current or previous ITV2 programmes such as Secret Diary of a Call Girl and Supernatural. August 2008–present
Nail Polish A jar of nail polish on a dressing table is knocked over with the polish spilling out and starts flowing over the edge. As it flows, a range of items start to appear from it such as high heels, jewellery and mobile phones. August 2008–present
Couple A young couple start to passionately make out and remove each other's clothing before falling on the bed. The only unusual thing about this ident is all the action takes place in reverse. August 2008–present

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