Music Video
The music video for the single was shot by long term music video director Brett Simon (Sugarcult, Queens of the Stone Age, The Killers). The shoot was completed in one afternoon and features the actor Teddy Van Deusen and actress Heide Lindgren from the American reality show 8th & Ocean as the primary characters. The concept itself was inspired by a German mobile phone commercial. The video depicts the band performing the song live on several occasions (see screenshot), in between a story being revealed in reverse chronological order. The story portrays a man and woman (played by Van Deusen and Lindgren), who wake up in bed naked together, and proceed to retrace their steps and retain their several items of clothing along the way. At the climax of the video, they end up where the first met in a record store and go their separate ways. Chad Gilbert told Kerrang! magazine that, "It starts backwards, with a guy and a girl in bed naked, and then they put on their clothes, finding them strewn as they walk, until they get to their first meeting at the end. We just took the idea and went with it." Note: the original idea of the video is taken from the Axe / Lynx 24-7 spot, "Because you never know when (Getting Dressed)", that won "Gold Lion Cannes 2004" award.
Read more about this topic: It's Not Your Fault
Famous quotes containing the words music and/or video:
“I’ve come close to matching the feeling of that night in 1944 in music, when I first heard Diz and Bird, but I’ve never got there.... I’m always looking for it, listening and feeling for it, though, trying to always feel it in and through the music I play every day.”
—Miles Davis (1926–1991)
“We attempt to remember our collective American childhood, the way it was, but what we often remember is a combination of real past, pieces reshaped by bitterness and love, and, of course, the video past—the portrayals of family life on such television programs as “Leave it to Beaver” and “Father Knows Best” and all the rest.”
—Richard Louv (20th century)