Iskcon - Preaching Activities

Preaching Activities

ISKCON is known for their energetic active preaching. Members try to spread Krishna consciousness, primarily by singing the Hare Krishna mantra in public places and by selling books written by Bhaktivedanta Swami. Both of these activities are known within the movement as Sankirtan. A study conducted by E. Burke Rochford Jr. at the University of California found that there are four types of contact between those in ISKCON and prospective members. Those include: individually motivated contact, contact made with members in public arenas, contact made through personal connections, and contact with sympathizers of the movement who strongly sway people to join. According to the doctrine of Chaitanya Mahaprabhu, one does not need to be born in a Hindu family to take up the practice of Vaishnavism. There are ISKCON communities around the world with schools, restaurants and farms. In general, funds collected by ISKCON are treated as communal property and used to support the community as a whole and to promote the preaching mission. Many temples also have programs (like Food for Life) to provide meals for the needy. Also, ISKCON has recently brought the academic study of Krishna into western academia as Krishnology.