Irn-Bru - Exports and Foreign Markets

Exports and Foreign Markets

Irn-Bru is manufactured in five factories in Russia, and manufactured under licence in Canada, the United States, and since May 2008 in Norway. Bru and other Barr products are exported to Spain, Netherlands, Germany, Gibraltar, Greece, and Cyprus, as well as parts of Africa and Asia. It is available in Ireland, increasingly being stocked in BWG and ADM Londis supplied stores, as well as in supermarkets owned by Dunnes Stores and Tesco Ireland. It is also available in Malta, Belgium and, as of 2005, in Poland. It is now sold in Iceland, as of 2011. A similarly named product, using the Iron Brew spelling but bearing little resemblance to Irn-Bru in flavour, colour or packaging, is produced by Coca-Cola in South Africa.

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