Television Advertisements
Television advertisements for the product have usually been set in an Irish village or a forest. The product had one of the most famous slogans of the past few decades with a showering woman uttering the phrase "Manly, yes, but I like it too" to describe its crossover appeal to both women and men.
Other oft-used slogans included "Fresh and clean as a whistle" (in which a wolf whistle was heard after "fresh" and before "clean as a whistle"), "All the freshness of Ireland Bottled" and "The Irish Never Quit" and most recently "Smell like you're worth exploring". Most currently, the tagline is "Add a little Irish to your Game".
The television ads also featured people singing while bathing in the soap, sometimes in public and fully clothed, and a man carving off the side of the soap with a knife to reveal the soap's striped cross-section.
Irish Spring is also a sponsoring partner of TheOnion.com a satirical newspaper-styled website.
The 2009 campaign focuses on Irish Spring Body Wash, with the current tagline being "All the freshness of Ireland bottled". They have a web site (GetIrishNow.com) where the user can learn how to be more charming, download ringtones, get free T-shirt & bodywash giveaways and learn more about their products.
Read more about this topic: Irish Spring
Famous quotes containing the word television:
“Anyone afraid of what he thinks television does to the world is probably just afraid of the world.”
—Clive James (b. 1939)