Television Advertisements
Television advertisements for the product have usually been set in an Irish village or a forest. The product had one of the most famous slogans of the past few decades with a showering woman uttering the phrase "Manly, yes, but I like it too" to describe its crossover appeal to both women and men.
Other oft-used slogans included "Fresh and clean as a whistle" (in which a wolf whistle was heard after "fresh" and before "clean as a whistle"), "All the freshness of Ireland Bottled" and "The Irish Never Quit" and most recently "Smell like you're worth exploring". Most currently, the tagline is "Add a little Irish to your Game".
The television ads also featured people singing while bathing in the soap, sometimes in public and fully clothed, and a man carving off the side of the soap with a knife to reveal the soap's striped cross-section.
Irish Spring is also a sponsoring partner of TheOnion.com a satirical newspaper-styled website.
The 2009 campaign focuses on Irish Spring Body Wash, with the current tagline being "All the freshness of Ireland bottled". They have a web site (GetIrishNow.com) where the user can learn how to be more charming, download ringtones, get free T-shirt & bodywash giveaways and learn more about their products.
Read more about this topic: Irish Spring
Famous quotes containing the word television:
“The television screen, so unlike the movie screen, sharply reduced human beings, revealed them as small, trivial, flat, in two banal dimensions, drained of color. Wasn’t there something reassuring about it!—that human beings were in fact merely images of a kind registered in one another’s eyes and brains, phenomena composed of microscopic flickering dots like atoms. They were atoms—nothing more. A quick switch of the dial and they disappeared and who could lament the loss?”
—Joyce Carol Oates (b. 1938)