Media Response
The local TV news stations went to wall-to-wall coverage starting Wednesday, June 11. KGAN-TV (CBS, channel 2) and KCRG-TV (ABC, channel 9), in Cedar Rapids, and KWWL-TV, (NBC, channel 7), in Waterloo all stayed on air giving local coverage, preempting network programs, even to include preempting the network evening news program. KCRG moved ABC's coverage of Game 4 of the 2008 NBA Finals to its digital subchannel, while KWWL broadcast NBC's coverage of the 2008 U.S. Open Golf Championship. Stations resumed airing regular programming June 15.
Des Moines television stations aired all local coverage during the day on Friday, June 13. WHO-TV left briefly to allow NBC to announce the death of Tim Russert. After the Des Moines flood threat proved to be not as bad as once thought, stations returned to regular programming that evening.
KCRG and The Gazette, both owned by Gazette Communications and located right next to each other in downtown Cedar Rapids, continued to operate out of their respective newsrooms despite the nearby flooding and loss of electricity. The Gazette's editor at the time, Steve Buttry, officially began his duties just two days before waters rose above flood stage in Cedar Rapids.
At about 9:30 p.m. on Monday, June 16, KWWL went off the air due to a small electrical fire in the studio. An electrical motor in the ventilation system caught fire and sent smoke through the building. There were no injuries and hardly any damage. They resumed broadcasts at about 1:00 a.m. on Tuesday, June 17.
Read more about this topic: Iowa Flood Of 2008
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